COINTREAUVINCENT DARRÉ
LIMITED EDITION COINTREAU BY VINCENT DARRÉ
2021
Wise
DEMOCRATIZING ART
Offer a new perspective on a sensitive masculinity
STIMULATING COMMUNITY INVOLVEMENT
Vision
Inject a touch of whimsy through a timeless design, on the occasion of the brand's 170th anniversary
Concept
Identify the artist who embodies new chic and quirky values for a classic heritage brand
Creation of an artistic limited edition in collaboration with Vincent Darré to celebrate 170 years of Quointreau.
Strategic thinking, artistic direction and the application of original works on iconic products and various communication elements.
