GUERLAINORCHIDÉE IMPÉRIALE
ECO-DESIGN RENOVATION
2021 -
2023
Wise
INFINIT® RECYCLED / RECYCLABLE GLASS
RECYCLED / RECYCLABLE SECONDARY PACK
VEGETABLE-BASED INKS
CO2 EMISSIONS -58%
LIGHTWEIGHT GLASS -48%
PIECES REDUCTION -70%
Vision
SOLVING THE DESIRABILITY AND SUSTAINABILITY EQUATION
Concept
true luxury lies in what you give yourself
An ambitious packaging redesign project aimed at reinventing the codes of luxury with a modern, streamlined approach. A NEW AESTHETIC WITH INTIMATE CODES AND SUBTLE DETAILS
