SOL DE JANEIROSOLCIAL CLUB
Immersive podium Travel retail
2024
Wise
Carrying the brand's inclusivity
activate neuro-sensitization
move beyond product linkage to brand attachment
Vision
Travel Retail: a special emotional place
Concept
Expressing the brand's finest values to become ingrained in travelers' emotional memories
An immersive podium that goes beyond the product relationship and inks the brand as a creator of positive energy, gentleness and benevolence. Emotional to build loyalty and lead to transactions.
